TOWIE favourites Amy Childs and Danielle Armstrong - neither strangers to plastic surgery - appear lifeless in coffins in a new hard-hitting cosmetic surgery campaign.
Pictured with pale faces, laid out in coffins in hospital gowns and with a bloodied surgery tray resting on top of them, the campaign aims to highlight the dangers of going under the knife to improve body appearance.
“Are you dying to be beautiful?” and “The only way is non surgical” read the captions running alongside the hard-hitting photos.
The idea behind the Dying to be Beautiful campaign comes from non-surgical aesthetic specialist 3D-Lipo and aims to “highlight the life threatening risks associated with cosmetic surgery.” They hope to raise awareness on the topic in aims for the UK to consider effective non-surgical alternatives.
Managing Director of 3D-Lipo, Roy Cowley said: “The message of our Dying To Be Beautiful Campaign is very simple, exactly that; You don’t need to die to look great.
"3D-Lipo offer non-surgical treatments for permanent fat loss and skin tightening which are just as effective as surgical alternatives, if not better and also cost a fraction of the price and pose no risk to your health or life.
"We’re urging the UK to think before they go under the knife.”
Danielle added: "The message we want to give out to girls today is that you shouldn't be going under the knife.
"I know everyone on social media it's all about being size zero and being skinny but there is ways around it - obviously healthy dieting and exercise.”
Indeed, both reality TV stars have previously spoken out about their regrets in undergoing surgery, with Amy once infamously comparing herself to Dead or Alive singer Pete Burns after going a bit OTT with a lip operation.
Cosmetic surgery is becoming increasingly popular, with recent stats finding that 51,000 Britons went under the knife in 2015.
What do you think? Is the campaign effective? Have you or would you ever go under the knife?
Let us know over on Facebook and Twitter (@CloserOnline).
READ MORE:
TOWIE's Danielle Armstrong slams celebrity fitness DVDs: ‘It’s unhealthy’