Ashley Graham, 27, is part of a new swimsuitsforall campaign, #CurvesinBikinis.

Featured in Sports Illustrated, the campaign aims to help celebrate the beginnings of the ‘Curvy Girl Era’ and (most importantly!) to help women feel confident and sexy in any swimsuit.

Speaking in a statement, Ashley said: “I know my curves are sexy and I want everyone else to know that theirs are too.

"There is no reason to hide and every reason to flaunt."

Hear hear, Ashley!

Check out her flaunting her curves in the video below:

It's not the first time the gorgeous model has gone public with her desire to put an end to fat-shaming.

In January, she wrote an essay for Net-a-Porter’s online magazine, The Edit, encouraging women to love their bodies.

She said: "I think that you can be healthy at any size and my goal is to help and educate women on that.

"It doesn’t matter if you’re a size 2 or 22 as long as you’re taking care of your body, working out, and telling yourself, ‘I love you’ instead of taking in the negativity of beauty standards."

What do you think fo Ashley's amazing new campaign? Let us know via the comments box below now.