A minute’s silence is due to be held at noon on Friday 3rd July, as a mark of respect to the 38 people who were killed when a gunmen opened fire on a beach resort outside two hotels.
However self-styled revolutionary Russell Brand has slammed the one-minute's silence as "absolute bull****".
Insisting it is an “empty, futile gesture” on David Cameron’s behalf, Russell suggested the government was being hypocritical by continuing to sell arms to countries where human rights abuses take place against their citizens.
Speaking via video on his YouTube channel, he said: "There's no point in having a minute's silence on Friday - it's a minute of bull****.
"As long as during that time, they [the government] continue to sell arms, they continue to bomb foreign countries - they have no interest in a solution.
"They are only interest is perpetuating the problem and continuing to profit from it."
He continued: “If you want to attack these problems at their source, stop bombing those foreign countries, stop selling arms to countries on your own human rights abuse list.
"It will have a lot more impact than a minute's silence.”
Russell’s comments have been slammed on social media, with many accusing him of being disrespectful towards the victims.
One said: “You can rant your activism without bringing the victims into it. Moment of silence is just respect #russellbrand.”
Another added: “Absolutely disrespectful to victims of Tunisian beach massacre #RussellBrand.”
His rant comes shortly after Foreign Secretary Philip Hammond confirmed that the British death toll now sits at 30.
Eight other people were also killed in the horrific shooting.
The Queen and Duke of Edinburgh will join people across the country in pausing at noon on Friday for the minute's silence during a visit to the University of Strathclyde's Technology and Innovation Centre in Glasgow, Buckingham Palace said.
Prime Minister David Cameron will also join the silence in his Oxfordshire constituency.