The I’m A Celebrity.. Get Me Out Of Here contestant appeared in a UK newspaper on Tuesday, baring all.
And it seems the serial-flasher’s bid for recognition has not gone unnoticed, with Brit firm Ultimo and a German company immediately bidding to make her the face, and the body, of their brands.
A source close to the 23-year-old revealed:
‘The pictures sent the internet into meltdown and that’s not gone unnoticed by the big underwear firms. Helen’s management would be amazed if more offers didn’t come in.’
A campaign to ban the paper's famous page 3 has gathered more than 103,000 signatures on Change.org, and has celebrity support from Lauren Laverne, Jennifer Saunders and Alastair Campbell.
But the reality star, who once labeled her assets the 'best boobs I’ve ever seen on anyone in the world-ever', appears unfazed by the recent furore against ‘lad’s mags.
And the paper’s editor David Dinsmore appears to be of the same opinion, recently stating that page three is here to stay, being 'part of British society'.