ASOS sent the tweet after a customer asked them to feature bigger male models ‘so anyone who actually lifts can buy clothes that fit from you?’
The retailers sent back a picture of bodybuilder Jodie, writing: “This do?” Model Jodie didn’t see the picture until the next day, but voiced her hurt as soon as she did.
Jodie, 35, posted: “So @ASOS are saying I look like a man. I am utterly horrified at this comment. Totally unacceptable from such a large company – BULLIES!!!!!
“I’m horrified. Adults bullying another adult they’ve never even met on a public forum?? Disgusting.”
She ten made it clear she would be boycotting the company, adding: “I’ve spent a FORTUNE with them over the years. Never again!!!! I’m close to tears here.”
When ASOS saw Jodie’s reaction to the insensitive tweet, they immediately issued an apology. They posted: “You’re right, we should never have tweeted that. We never meant to hurt your feelings and we’re really sorry.”
But it wasn’t just Jodie who was outraged. Other Twitter users bombarded ASOS with tweets accusing them of promoting eating disorders.
Jodie finished up by posting: “I try to be the best role model possible. Fit, strong and healthy and ANTI BULLYING.”
One user replied to ASOS after they tried to make amends with Jodie, writing: “that’s a really pathetic apology for body shaming someone. Regardless of celebrity status.”
And Jodie herself made it very clear that the apology wasn’t going to be enough. She posted: “that lame apology doesn’t cut it. I think my #fitfam will agree that saying a woman who lifts weight makes her look manly is NOT ON.”
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