The former TOWIE star, 24, is known for sharing adorable family snaps of toddler Teddy, and his young daughter with 22-year-old fiancé Jacqueline Jossa.
However his latest snap, of Ella sitting up by herself at just under 5 months, has caused fans to plead with the star to get her eyes checked.
Posted just a few hours ago, the picture has already amassed multiple comments questioning the white spots in Ella's eyes, presumably caused by the camera flash.
One follower wrote:
"My niece used to get this in her eye when the camera flashed, turns out she had rentinablastoma a form of eye cancer in babies and small children, sadly she is no longer with us. Sometimes it is just the flash, but better safe than sorry x".
Another added:
"My eldest son used to get this with the flash in some photos and mother in law pushed me to get him checked, at 18 months I did and he wears (and will always need) glasses. It is better safe than sorry so always worth getting checked but usually turns out to be nothing to worry about x".
And one user wrote:
"Please get her eyes checked to be on the safe side. I agree with the above comment."
However another fan defended the tot, writing:
"I read up on it and the white spot theory only counts when the baby is looking directly at the camera if she's looking to the side then its just a reflection x".
Retinoblastoma is rare type of cancer affecting the retina, the light-sensitive lining at the back of the eye. About 40 to 50 children develop retinoblastoma each year in the UK, however 98% of children with retinoblastoma are successfully treated.
According to the NHS, the potential signs to watch out for are as follows:
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"Abnormal reflex in the pupil – usually, the affected pupil reflects white, like a cat's eye (see the picture on this page). This may be spotted in photos, where only the healthy eye appears red from the flash, or it may be noticed in a dark room or a room lit by artificial light.
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A squint – one eye may turn in towards the nose, or out away from the nose.
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Poor vision – your child may not fix their gaze on faces or objects or they may not be able to control their eye movements. This is more common when both eyes are affected."
You should visit your GP if you have any concerns regarding your child's eyes.