The 24-year-old took to Instagram this weekend to show off her new look, revealing that she’s ditched her trademark red locks in favour of brunette.

It also looks like former TOWIE star Amy has cut back on the fake-tan, as the snaps show her with much paler skin.

Suggesting that she’s said goodbye to red forever, Amy captioned on of the photos: “Thank you so much @shane_o_sullivan for my new hair #goodbyered!!! #easilocks #besthairextesntions #nodamage [sic]”

Amy’s friend and fellow former The Only Way Is Essex star Sam Faiers one of the first to compliment her on the new look. Sam tweeted: “Love the colour looks gorgeous x [sic].”

Model Nicola McLean echoed Sam’s compliment, adding: “You look hot babe x”

Fans were quick to point out that the change of hair makes Amy look almost unrecognisable. One follower gushed: “Bloody hell Amy it don’t even look like u you look amazing babe x [sic].”

Amy debuted her new look last night as she stepped out for her cousin Harry Derbidge’s birthday. The party venue was, of course, Essex hotspot Sugar Hut, and Amy wowed in a pale pink jumpsuit, accessorised with a cream Chanel handbag and nude heels.

We love Amy’s new look, what do you think? Let us know via the comments box below.